We are currently working with Heineken to rebuild their entire E-Comm 3D asset library. Ensuring all products and brands under Heineken look refreshing, uniform and true to real life.
As the project lead, my role is to manage timing, workflow, creative excellence and delivery of all 132x 3D assets. We are building out PNG sequences that customers will be able to rotate-360° on apps and webpages. We took our time working with the client to find the perfect amount of crisp condensation, and right level of highlights. Those details, coupled with incredible realism will make the customers' mouths water.
These new 3D asset can be used beyond ecommerce platforms. We built these omni channel models strategically so they can be scaled up for TV spots or used on print signage, such as highway billboards. Our client will save production dollars, while still having premium content to flaunt their brands.
