It was 8 months of crazy strategy, pre-production logistics, creative development, production puzzles and post production magic. My role as the Motion & CG Manager was to ensure we could beautifully composite food photography, background assets from Warner Brothers and 3D toy models, crafted by my team in house, to create cross-channel print, digital and video content. Our creative content was pushed to McDonald's restaurants, and online ordering channels, across the globe.
